Timing really means everything
Yes, most college applicants do understand the importance of timing. However, usually not until it’s way too late. If I had a nickel for every time a student contacted me in a panic with an eleventh-hour discovery that eluded them up until now, well, I’d have enough nickels to buy a penthouse on Central Park West! At the end of every season, when the final application is submitted, I always like to survey my student-clients and ask them: “If you could mentor your younger sel